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The Iconic
THE ICONIC is a Sydney-based Australian, online fashion retailer. The company was launched in 2011 under ecommerce incubator Rocket Internet, and is one of Australia’s largest online fashion retailers,〔"()〕 creating a growing home-based fashion community.〔"(Creating A One Stop Fashion Shop with an Iconic Name )"Phillips, Campbell, May 21, 2012/〕
Since its launch date, the brand has become an Australian online fashion retailer which stocks around 500 brands,〔"http://www.smartcompany.com.au/marketing/796-online-sales/35828-the-iconic-lands-first-australian-distribution-for-uk-retail-giant-new-look.html The Iconic lands first Australian distribution for UK retail giant New Look, OLIVER, February 28, 2014/〕 including Australian labels by Johnny, sass & bide, and Camilla and Marc. International brands stocked include J Brand, Nike, Levi’s, G-Star RAW, and Adidas, with UK high street brands, River Island, Dorothy Perkins and New Look. THE ICONIC also has warehouses in both Sydney and Melbourne.〔"(Iconic wows fashionistas and investors )"MACNAMARA, September 12, 2012/〕
== History ==
THE ICONIC was launched by co-founders Adam Jacobs, Finn Hänsel, Andreas Otto, Cameron Votan and Ryan Tuohy.〔"(Meet the co-founder of The Iconic )"Waters, January 22, 2013/〕
Today Adam Jacobs remains as Managing Director, and Patrick Schmidt joined in October 2013 as CEO.〔"(Ex-Groupon Exec Patrick Schmidt Joins The Iconic as CEO )"Phillips, October 03, 2013/〕
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